F4-4
V: Nowadays girls throw on a slut shirt and jeans and think they are dressed. Its so boring. People look like they just rolled out bed. Back in the day women wore hats, gloves, a pencil skirt. There’s something fun about dressing up. People made more of an effort. It’s a TV culture. People hopped off the couch.
I’m interested in the analogy you just made about TV culture. Do you think that’s a cultural phenomenon affecting fashion?
When you watch TV you are stagnant. You aren’t pro active. We don’t have a tv. We like to talk, and exchange ideas when friends come over. We are also in a want it now culture, so people get lazy, they don’t have to work as hard. That’s reflected in how they put themselves together. Its definitely better in Europe, people have more class and are more elegant there.
I noticed that Rihanna wore your spats in her Grammy performance this year, Lindsey Lohan has worn them, how has the response been?
Since then its been great. Her style sold out. It was one of our first pieces. She has been super supportive. After Rihanna rocked the spats we got called to do a movie.
It’s a superhero movie, “Dark Sky," which is so cool because superheroes are a huge inspiration to us. The larger than life. The superhero wears the white spats, as part of his outfit. Sienna Miller is in it, and the Korean Tom Cruise.
Is there a full women's collection on the horizon?
V: Yes, we are designing bags, gloves and scarves. Within 2 years we will try and do a full mens and women's line.
Lets talk about branding as a conceptual idea. Is this something we are seeing more and more of? You seem very savvy when it comes to marketing yourselves and branding your ideology.
Ml: Its very important. As a team we always inspire each other. Now we start to see the pattern in that. It works. It was very organic, now we are stepping back and taking the reigns 100%. We made this weird accessory and it sold out. Everyone thought we were crazy. Now if we can imagine it, we do it.
I’m interested in the analogy you just made about TV culture. Do you think that’s a cultural phenomenon affecting fashion?
When you watch TV you are stagnant. You aren’t pro active. We don’t have a tv. We like to talk, and exchange ideas when friends come over. We are also in a want it now culture, so people get lazy, they don’t have to work as hard. That’s reflected in how they put themselves together. Its definitely better in Europe, people have more class and are more elegant there.
I noticed that Rihanna wore your spats in her Grammy performance this year, Lindsey Lohan has worn them, how has the response been?
Since then its been great. Her style sold out. It was one of our first pieces. She has been super supportive. After Rihanna rocked the spats we got called to do a movie.
It’s a superhero movie, “Dark Sky," which is so cool because superheroes are a huge inspiration to us. The larger than life. The superhero wears the white spats, as part of his outfit. Sienna Miller is in it, and the Korean Tom Cruise.
Is there a full women's collection on the horizon?
V: Yes, we are designing bags, gloves and scarves. Within 2 years we will try and do a full mens and women's line.
Lets talk about branding as a conceptual idea. Is this something we are seeing more and more of? You seem very savvy when it comes to marketing yourselves and branding your ideology.
Ml: Its very important. As a team we always inspire each other. Now we start to see the pattern in that. It works. It was very organic, now we are stepping back and taking the reigns 100%. We made this weird accessory and it sold out. Everyone thought we were crazy. Now if we can imagine it, we do it.